It’s so Greek.
There’s nothing new to say about rappers (or capital) appropriating revolutionary imagery to sell products. Rather, what we have to say about this video has more to do with spreading enlightenment.
The director, Romain Gavras, should have caught your attention by now, having directed two stunning M.I.A. videos, and the Stress video by Justice. Moreover, and not to belittle Romain’s achievements, his father should immediately come to mind for his less HD, yet equally gritty films. Costantinos, better known as Costa Gavras, produced the seminal piece about the Greek military dictatorship of the era, titled, Z (1969). His other notable films include, L’Aveu (1970), Etat de Siege (1972), and Missing (1982)—all graced with a distinct aroma of the New Left.